BBC’s digital strategy
December 16, 07 by DiegoThe BBC is one of my favorite media groups. Not only I like the quality of their products in general but I also periodically follow their news site, some of their podcasts, and I find their documentaries and investigations on different subjects superb.
Another aspect to note is that they are a leading organization in terms of using new technologies and testing new communication channels (like mobile phones) to offer their products.
The following FT.com video with Ashley Highfield, director of future media at the BBC, about the future digital strategy of the corporation and the iPlayer is quite interesting.